Most landscaping businesses are hard at work all week long to keep their business going. \u00a0Business owners may think that they don’t have time to type a status update for Facebook or snap a quick picture for Instagram. \u00a0Additionally, results from these forms for marketing are not instant, which can be discouraging for a business. \u00a0Even though these methods can seem silly or inconsequential, they are very important to any business in today’s market.<\/p>\n

The first and probably the most well-known social media site is Facebook. \u00a0Since Facebook is very personal in the first place, it is crucial to engage customers or potential customers in personal ways. \u00a0For example, instead of posting your ads and just pictures of your recent landscaping jobs, add things that people can share with their Facebook friends. \u00a0An idea would be creating a top 5 list of popular plants in the area and having them sort them by their favorites or putting a popular landscaping quote that can be reposted. \u00a0Before posting, consider if the content is engaging, interesting and different than the\u00a0competition. You can also apply these methods to Instagram, Linked In and various other social networking sites.\u00a0In order to keep your website high in the organic (not paid) links, you must have many links coming from different sources (Facebook, LinkedIn, Instagram, etc).<\/p>\n

Another useful tool to connect with customers is creating a blog. \u00a0 \u00a0 The blog can be used to provide meaningful content to customers so that they continue to follow your blog. \u00a0There are many ideas on what to blog, including your recent landscaping works, tips for customers on maintaining their yards in between services, the best plants that grow in the area and the days that they can water. The blog will also contribute to your link backs (links going back to your website) and help your Google ranking.<\/p>\n

Once you have content from your posts and blog, you can start putting together a newsletter to send out to your customers. \u00a0 \u00a0The customers will also see added value in the helpful advice provided by your company. Posting this to your website will add content, helping your website pull away from the competition.<\/p>\n

All of these efforts will not be wasted. \u00a0A thought out social networking campaign may not gain sales immediately, but when your Facebook friends or blog followers need landscaping, they will thing of the amazing company that offered all of the advice and interesting content.<\/p>\n

Grow Your Business<\/strong><\/h3>\n

When businesses first start it is difficult to spend money on marketing efforts that may not pay off immediately. \u00a0Most companies rely on word of mouth to get things off the ground. \u00a0These are good tactics to get initial business. Once you have a few customers established, it is easier to keep these customers rather than going out and finding new ones. \u00a0Excellent customer service is essential in a business as well as creating a great buzz around your business. The buzz can be\u00a0reinforced\u00a0with your blog posts, newsletters and social media content.<\/p>\n

To keep your current customers generating revenue, you can offer them additional services at a discounted price. \u00a0For instance, if you maintain a customers backyard, you can offer to do their front yard at 20% off. \u00a0Since you are already at their house, their won’t be any additional fuel costs to get there and instead of going to a new house and taking the time out for driving, you can be earning money at the same place. There are also upselling options to offer current customers, such as offering to add shade to an overly sunny yard or adding a flower bed to add value to a house.<\/p>\n

After new marketing funds are generated, landscaping businesses can print fliers or door hangers to find new business in neighborhoods that typically use landscaping services. \u00a0If you are able to have a salesperson, you can look for houses that need landscaping to visit to offer your companies service.<\/p>\n

If there are nurseries in your area, you can post fliers in the store to attract customers that may have gotten in over their heads with landscaping, or would like help with maintenance.<\/p>\n

If you would like more information about helping market your landscaping business, contact Branded at info@brandedscreenprinting.com or visit www.brandedscreenprinting.com.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Just like any other business, marketing is very important in the Landscaping business. A key marketing\u00a0strategy\u00a0can determine whether or not a business is successful or never gets off the ground. \u00a0Branded Screen Printing has complied a list of tips and important information to help you market your Landscaping business. Logo Design While some businesses skip […]\n","protected":false},"author":1,"featured_media":2644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,688,7,8,10],"tags":[689,891,691,690,889,692],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/posts\/2630"}],"collection":[{"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/comments?post=2630"}],"version-history":[{"count":0,"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/posts\/2630\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/media\/2644"}],"wp:attachment":[{"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/media?parent=2630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/categories?post=2630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandedscreenprinting.com\/wp-json\/wp\/v2\/tags?post=2630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}