Most people are ordering a banner as some form of advertising for their company, church, organization, etc., so it is important to take into consideration what you would like to achieve when you are creating your custom banner. \u00a0If the purpose is to draw people in or visit your website, make sure that is known from your design. \u00a0While banners are a pretty inexpensive form of advertising, you still want to make sure that it is effective, so it is not a waste of money in the long run.<\/p>\n
It is important to consider where your banner will be placed and how far away your prospective customers or clients will be viewing the banner. \u00a0If you banner will be seen from afar, consider ordering a larger banner and having it printed with larger font. \u00a0If you would like more than 3 lines of text, consider doing at least a 3 foot tall banner your message is clearly displayed.<\/p>\n
While, most banners are displayed in visible\u00a0areas such as shopping areas where there may be a lot of people, these people may have little time to read your banner. If your banner is displayed on a street or corner crossing, you may literally have only a couple seconds to get the message across.\u00a0 Or if your banner is competing with a ton of other marketing messages, you really need to have your banner grab attention.<\/p>\n
First, it is essential to have a legible font.\u00a0\u00a0 We almost always use a\u00a0bold font\u00a0for the main message, and have it make up a huge area of the banner. For example, if your store is having a Overstock\u00a0Sale, you may want your main text\u00a0to be “50% OFF Overstock Sale”. The following\u00a0lines may be your website or phone number, but the important part is the main message that people will understand quickly and easily.<\/p>\n
If you’re displaying\u00a0 your banner in a poorly lit area, you’ll want to using extremely bright contrasting colors such as red on yellow.\u00a0 You may even want to use a reflective vinyl on your banner so that car headlights or ambient light can help “light-up” your message. \u00a0Branded offers reflective vinyl options if you would like to use it on your custom banner.<\/p>\n
If it is possible, add a “call to action” to your banner. \u00a0This may be as simple as “Call Us Today” or “Come On In.”\u00a0 People viewing your banner often need direction to take action. \u00a0Be\u00a0sure you make it really simple but definitely add a Call To Action!<\/p>\n